Prioritize Booth Elements That Help Achieve Goals:ĭuring the consultation phase of the trade show booth design process, prioritize which design features are most important for you to achieve your goals. Below are two essential tips to help you control the costs associated with designing your exhibit: This does not include the exhibit space itself, which can typically amount to 30% of your overall budget.
Trade show booths are a major expense, accounting for 10% of the average trade show budget. Related: Effectively plan for your next trade show with tips and best practices in our Planning Guide Your Exhibit Budget Make sure you clearly communicate your trade show goals to your exhibit design partner so they can create an exhibit around your objectives that will help you reach your objectives. You can get a company such as NGP Integrated Marketing Communications to help you with this, but some common goals are listed below. Your trade show booth is a tool that supports your trade show marketing goals, so making sure your goals are properly outlined is a key step in designing your trade show booth. Your Goals Inform Your Trade Show Booth Design
After all, this role is crucial to an event's success and often an organization's reputation. The event coordinator may report to a designated events manager, show organizer, marketing department head, public relations manager, sales director or similar managerial position within an organization or for a facility.Ĭonsidering the wide array of responsibilities and the essential nature of the position, a trade show coordinator is always at the center of the action. Dedication and passion for the work at hand are key attributes for a career coordinating trade shows. Yet, this important position can be exhilarating, fun and fulfilling for the right high-energy person. There will be times of the year when the individual may need to be accessible by phone in the evening hours, as well as during work days. Often, the coordinator's work week may exceed 40 hours, depending on the number of trade shows planned and the timing relative to these events. Weekends and evenings can be the norm - especially during the weeks that lead up to scheduled shows. Work days are hectic, varied and require the ability to manage a multitude of tasks at the same time. In addition, responsibilities often include financial oversight of the show's budget and formally reporting results to the event sponsors. Evaluating the event after its completion.Handling the marketing and promotion of the event.Ordering directional signage and audio visual equipment.Determining arrangements for exhibits and displays.Making arrangements for food and beverage service.
#TRADE SHOW BOOTH DESIGN PROJECT COORDINATOR REGISTRATION#
Setting up a system and managing the registration process.Arranging accommodations and transportation for participants.The show coordinator typically oversees all facets of the event, including: Wearing many hats comes with the territory. To perform effectively, extraordinary organizational, communication, and diplomacy skills are a necessity. A trade show convention coordinator is responsible for ensuring all aspects of a conference and trade show event are well-planned and run smoothly.